Couple this with the bright yellow store front and you have one iconic window display. Set against a white backdrop, the denim-clad characters are intriguing and interesting; helping to command customer attention and drive footfall in store. Luxury label Burberry shed their simplistic colour pallet and opted for more opulent, jewel tones in their February window display. The mirrored elements and jewel-like merchandise help to create an eye-catching almost festive display, whilst challenging what customers once thought about the brand.
The giant gold dinosaur certainly stands out in the shop window, and would grab attention from customers all over. UK retailer John Lewis was one of the first brands to embrace augmented reality in their store windows.
These windows provided passers-by with an interactive and cinematic experience that allowed them to try out the latest smart TVs for themselves. This will have driven customers inside and encouraged them to buy, as well as creating an amazing display. This is the second appearance for Liberty London and the second appearance for AR windows. In contrast to the John Lewis windows, these were much more subtle. Basically empty except for a table and a single product, these windows invited customers to scan them to see other products for sale.
A clever way to engage with passers-by, and an innovative use of the shop window. The final window on our list comes from Lanvin back in January This display feature mannequins with masquerade masks and photo frames, creating a somewhat spooky yet opulent display. These professionals work full-time with large business houses, while they work on a contractual basis with small firms. The work of a window display designer requires a lot of creativity and a good aesthetic sense as well as patience, hard work and a fair idea of market trends and customer behavior.
Moreover, they should also possess a good flair for communication as they are required to communicate extensively with store managers and owners regarding the image they wish to portray through the store. Knowledge of fields such as graphic design, fine arts, construction, carpentry, architecture and lighting is an added advantage for a window display designer.
Window display is being largely accepted as a marketing tool for attracting potential customers, though it is still an emerging concept in India and other developing countries.
An expert window display designer can make the window display more effective than any form of advertisement. The following suggestions can be made to increase the effectiveness of window display:. The information provided on this website is for educational or information purposes only.
Anyone using the information on Fibre2fashion. The views and opinions of the authors who have submitted articles to Fibre2fashion. If you wish to reuse this content on web, print or any other form, please seek for an official permission by writing to us on editorial fibre2fashion. We use cookies for better user experience. By continuing to browse this site you agree to its Cookie Policy or can decide to change your browser settings anytime.
Got it. Reduce impact on people, environment, and resource Learn More. Toggle navigation Fibre2Fashion. Make to Order. Michigan Shoe Market Sun, January 23rd, Ukrainian Fashion Week Thu, February 3rd, Featured Fairs. Get your copy. By: www. Introduction Window display is the fine art of displaying store merchandise in the store window.
Importance of window display Window display is more than just a display of wares. Emerging trends Window designers are now experimenting with concepts to try to attract and hold the attention of the customers. Conclusion Window display is being largely accepted as a marketing tool for attracting potential customers, though it is still an emerging concept in India and other developing countries. The following suggestions can be made to increase the effectiveness of window display: Instead of a haphazard arrangement of products, a window display would be more effective if it is based on a certain theme.
A simple and uncluttered display would be much more effective and would be more aesthetically appealing as compared to a cluttered one. Will they be with their kids or shopping alone? Will people be on foot when they see your displays or will they be in their cars? Think about how much time people have when they stroll, stride, or drive by your store, then design your window displays accordingly.
For instance, at Sessions Music, they make it a point to limit the use of text in their displays because they know that a lot of their customers only have a few seconds to look at their window. In other words, stories stick. This is true for speeches, articles, and yes, even window displays. You can do this by selecting a theme, and finding stories in line with it. Check out what Anthropologie is doing. The apparel retailer changes the window displays of its stores depending on certain seasons or events.
What makes their window displays great though, is that Anthropologie always finds a unique angle or story within its chosen season theme. For instance, when Halloween rolls around, it might be tempting to fill your display with pumpkins or ghouls. This might be a bit superficial. Find ways to go a bit off the beaten path and come up with something unique. Image credit: Jun Belen.
Consider what Cole Hardware in San Francisco did. Keep your designs clean and avoid including too many items in it. Your window display should provide a peek at what you have to offer, not give everything away. In addition, a cluttered window display can devalue your brand and merchandise. Sophie echoed this advice, saying that cluttering up a window display is one of the biggest mistakes that retailers can make.
The following display from Hugo Boss illustrates this tip quite well. This could include frames, fixtures, lights, mannequins, and more. Also be sure to invest in the storage materials for your fixtures and window display equipment.
Doing so enables them to re-use their materials, saving them money and planning time. There may be instances the call for lights made specifically for your windows. Are your products highly visible? Can people appreciate your display even at night time?
0コメント